NIQ Unveils BASES AI Screener: Helping CPG Brands Thrive in the Age of Hyper-Innovation

1 week ago 1

Article content

A real-time, AI-powered thought screening instrumentality built for today’s fast-paced innovation cycles
Synthetic survey panels offering quick, low-cost thought testing
Combines NIQ sheet information with Generative AI to present user insights reflecting existent marketplace trends

THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY

Subscribe present to work the latest quality successful your metropolis and crossed Canada.

Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
Daily contented from Financial Times, the world's starring planetary concern publication.
Unlimited online entree to work articles from Financial Post, National Post and 15 quality sites crossed Canada with 1 account.
National Post ePaper, an physics replica of the people variation to presumption connected immoderate device, stock and remark on.
Daily puzzles, including the New York Times Crossword.

SUBSCRIBE TO UNLOCK MORE ARTICLES

Subscribe present to work the latest quality successful your metropolis and crossed Canada.

Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
Daily contented from Financial Times, the world's starring planetary concern publication.
Unlimited online entree to work articles from Financial Post, National Post and 15 quality sites crossed Canada with 1 account.
National Post ePaper, an physics replica of the people variation to presumption connected immoderate device, stock and remark on.
Daily puzzles, including the New York Times Crossword.

Create an relationship oregon motion successful to proceed with your speechmaking experience.

Access articles from crossed Canada with 1 account.
Share your thoughts and articulation the speech successful the comments.
Enjoy further articles per month.
Get email updates from your favourite authors.

THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.

Create an relationship oregon motion successful to proceed with your speechmaking experience.

Access articles from crossed Canada with 1 account
Share your thoughts and articulation the speech successful the comments
Enjoy further articles per month
Get email updates from your favourite authors

Sign In oregon Create an Account

Article content

CHICAGO — NielsenIQ (NIQ), a person successful user intelligence, officially launched BASES AI Screener, combining NIQ’s expansive user sheet datasets, extended innovation database, and starring predictive models with AI’s quality to mimic quality reactions for thought screening. BASES AI Screener is present disposable successful aggregate markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, with continuing enlargement successful 2025.

Article content

To conscionable the evolving needs of today’s innovators, NIQ has introduced—BASES AI Screener—a real-time thought screening level powered by Generative AI (GenAI). By leveraging NIQ’s extended behavioral information from user panels, the instrumentality creates synthetic respondents with chiseled demographic and purchasing behaviour profiles. These AI-powered panels are past engaged to supply ratings, open-ended feedback, and tailored recommendations, enabling users to rapidly measure and prioritize innovation ideas.

Article content

By signing up you consent to person the supra newsletter from Postmedia Network Inc.

Article content

Key Benefits of BASES AI Screener for CPG Companies:

Article content

Reliable & Predictive Insights: Combines GenAI with BASES metrics and database position to supply a reliable appraisal of innovation potential, on with elaborate feedback and recommendations for improvement.
Accelerated Timelines: Delivers innovation assessments successful minutes through a DIY platform, allowing for faster innovation cycles and reduced wide timelines.
Cost-Effective Results: Provides high-quality insights astatine a fraction of the outgo of accepted screening methods.

Article content

“With BASES AI Screener, we’re redefining however innovation decisions are made,” said Ramon Melgarejo, President Strategic Analytics & Insights astatine NIQ. “By combining existent acquisition behaviour with the latest successful generative AI, we’re helping teams chopped done the sound and absorption connected ideas that genuinely matter—those with existent marketplace potential.”

Article content

Additional Features of BASES AI Screener:

Article content

Continuously Updated Synthetic Panels: Synthetic panels are perpetually updated with NIQ behavioral data, ensuring existent user purchasing dynamics are built in.
Data-Rich AI Personas: Provide invaluable feedback connected innovation drivers of involvement and differentiation to accelerate optimization.
Intuitive DIY Workspace: Allows users to screen, learn, and amended their innovations efficiently.

Article content

This innovative instrumentality addresses the challenges of managing a precocious measurement of caller ideas with level probe budgets and faster timelines, which is important for CPG companies successful today’s market. The motorboat of BASES AI Screener complements NIQ’s increasing suite of AI-powered capabilities—including the caller acquisition of Gastrograph AI, which advances the usage of AI for merchandise development—and reinforces NIQ’s committedness to helping clients innovate smarter. It besides marks a cardinal milestone successful gathering the broader AI Innovation ecosystem wrong NIQ, designed to accelerate maturation and translation crossed the innovation lifecycle.

Article content

About NIQ

Article content

NielsenIQ (NIQ) is simply a starring user quality company, delivering the astir implicit knowing of user buying behaviour and revealing caller pathways to growth. NIQ combined with GfK successful 2023, bringing unneurotic 2 manufacture leaders with unparalleled planetary reach. Our planetary scope spans implicit 90 countries, covering astir 85% of the world’s colonisation and much than $ 7.2 trillion successful planetary user spend. With a holistic retail work and the astir broad user insights—delivered with precocious analytics done state-of-the-art platforms—NIQ delivers the Full View™.

Article content

For much information, delight sojourn www.niq.com

Article content